The Tissue Tactics Design Contest

The Tissue Tactics Design Contest
AdPack USA is taking it straight to the nose.

The out-of-home marketing company, specializing in intercept marketing and place-based advertising, has created a contest to acquaint the advertising creative community with tissue pack marketing, a rapidly growing, but relatively unknown medium in the U.S.

AdPack USA launched in North America in 2004 and has seen success with a broad range of clients such as Blue Cross Blue Shield, Commerce Bank, Five Below retail stores and Lowe's.

As a way of further educating the U.S. marketplace to the effectiveness of tissue pack marketing, AdPack designed the Tissue Tactics contest to get the creative community to interact with the medium.

Tissue pack marketing is in its infancy here in North America, but in Japan, it is a proven and effective way of targeting and reaching a very broad or highly targeted audience.

In fact, there are more than four billion packs with branded messages that are given away in Japan annually.

The Tissue Tactics contest, which is free to enter and runs from January 1, 2007 until March 31, 2007, asks designers to create a campaign - for an existing brand - using the entire tissue pack and insert space located on the back of the tissue pack.

It also encourages them to include the distribution method of the packs.