Toyota and Calty Unveil Student Designed Concepts for 2012

Toyota and Calty Unveil Student Designed Concepts for 2012
Toyota Motor Sales, USA, and Calty Design Research, a Toyota design studio, have unveiled student designed vehicle concepts as part of the Bridge Project, a Toyota sponsored program for the College for Creative Studies (CCS) in Detroit, Mich.

The student designs were formally presented in a special event at CCS today, coinciding with the Calty designed debut of the next-generation Tundra full-size pickup and the FT-HS hybrid sports coupe concept at the North American International Automobile Show.

Launching in September 2005, the Bridge Project challenged CCS students to create a bridge vehicle to pull current Scion customers into the Toyota brand as they mature and experience lifestyle transitions.

Twenty CCS juniors participated in the TMS- and Calty- sponsored project, which allowed students to develop a vehicle concept and strategy while infusing Toyota's key design principles dubbed Vibrant Clarity and J-factor.

"The need for a vehicle that moves us effortlessly into new life chapters was the challenge behind the Bridge Project," says Kevin Hunter, Calty vice president of design and studio operations.

"Scion customers need the right Toyota vehicle as they grow into different life phases like marriage, family and employment."

The Bridge Project encouraged students to innovate a vehicle which could be introduced in 2012.