First-ever Talking Billboards Revealed to Mini Motorists

published Feb 3, 2007
First-ever Talking Billboards Revealed to Mini Motorists
Imagine MINI owner Scott is driving down the highway.

He's checking out the billboards - phone companies (snore)... online casinos (no thanks)... "Motor Like You Mean It, Scott!" (Hold on! Say what?).

Scott has just experienced personalized "talking" billboards - the latest innovation from Mini USA, which will be the first to use advanced technology to communicate directly with its consumers with the introduction of Mini Motorby.

Commuters who are tired of seeing billboards with the same mind-numbing out-of-home copy will instead be greeted by Mini Motorboards.

These boards feature an ever-changing array of unique, personal, playful and unexpected messages targeted to and triggered by Mini owners.

To "deliver" their Motorby messages, Mini will utilize Radio Frequency Identification (RFID) technology - or, as MINI likes to call it, "Really Fun Interactive Devices."