Vista Brand Immersion at JFK by Tronic Studio

published Feb 21, 2007
Vista Brand Immersion at JFK by Tronic Studio
Imagine being immersed in an HD animated computer display nearly as long as a football field as you walk down the American Airlines terminal arcade at JFK.

To introduce Microsoft's Windows Vista OS, experiential design specialist Tronic, New York City, created a :60 computer-animated, immersive digital branding experience that plays across 230-feet on 40, 70-inch plasma screens, which debuted for the Vista launch January 30th.

Tronic was commissioned by Interpublic Group's McCann Worldgroup / MRM Worldwide, San Francisco, to create high-definition CG content for the 40 giant screens, a key element of Microsoft's global marketing campaign for Vista.

Given little more than a month to turn the project around from concept to HD masters, Tronic developed the creative not only for JFK, but for use on a Times Square jumbotron, as an HD theatrical spot, a digital billboard on Sunset Boulevard (Santa Monica, CA), online streaming banners, and as an animated subway flipbook.

In total, Tronic Studio led the creative development and production of over 60 seconds of original CG content, consisting of several scenes that in a captivating, humorous way characterize the abilities of key Vista functions.