published Feb 23, 2007
The Museum of Contemporary Art, North Miami (MOCA), celebrated POP 007, Saturday, February 10, with a James Bond-themed casino night and silent auction with all proceeds benefiting MOCA's Permanent Collection Acquisition Fund.
For the evening, which brought together 800 movers and shakers, patrons and the aficionados who make up the Miami art community, ZONA Design, the New York-based, full service design agency, created a linear 60 foot by 10 foot video installation, the event marketing, identity, design and signage.
Led by President / Creative Director / Designer Zoa Martinez, herself a celebrated pop artist whose sculptures and paintings have been exhibited at the Lowe Art Museum (Miami), the ZONA Design team created materials including a save-the-date card, an invitation, the program, signage for the event, and branded the museum's façade with ZONA's POP 007 graphics.
"With my team, I created a classic piece of POP art for POP 007.
For the MOCA marketing campaign we wanted to create in all mediums.
Starting with an iconic Bond image that was painted on the museum's façade and created an identity that captured the essence of the event, we carried this element throughout the print, web and collateral materials."
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