Guerilla FX Shows Its Big Heart to Montefiore Einstein Heart Center

published Feb 23, 2007
Guerilla FX Shows Its Big Heart to Montefiore Einstein Heart Center
Guerilla FX, an independent design, effects and post finishing company, recently created the stunning visual effects and offlined and onlined "Big Heart" for Montefiore Medical Center.

Developed by Lorel Marketing Group, with live-action shot by Harpoon Pictures, the :30 commercial began airing in the New York market February 8, 2006.

Montefiore Medical Center, the University Hospital and Academic Medical Center for the Albert Einstein College of Medicine, ranks among the top one percent of all U.S. hospitals for investments in medical innovation and cutting edge technology.

Montefiore's unique combination of "state-of-the-art " technology with "state-of-the-hear t" medical and nursing care in a teaching and research environment offers patients access to some of the very best medical experts and the newest and most innovative treatments, provided with an exceptional level of personal attention.

"Big Heart" opens in what appears to be a cavernous exhibition hall, individuals view a large, holographic, semi-transparent red heart as it rotates in space and the voiceover encourages viewers to: "Imagine you could shape a weak heart and avoid the need for a transplant; Imagine if your heart ever stopped beating it would automatically restart; Imagine you could see into the heart without ever going inside."