Freestyle Collective Gets Dirty with Dirt Devil

published Feb 24, 2007
Freestyle Collective Gets Dirty with Dirt Devil
Design and production studio Freestyle Collective recently completed a spot for Royal Appliance (via WYSE Advertising) introducing the Dirt Devil Reaction.

Sporting mod animations, the spot opens amidst a tornado of dirt causing culprits as the Dirt Devil Reaction sits amongst the metaphoric dust particles.

The animations soon give way to images of women imbedded in paisleys using the vacuum as a female voice details the enhancements in the line's latest in domestic tidying.

Created in Photoshop, Illustrator, After Effects and Maya, the new spot began airing February 15th.