HBO And Engine Room Team On Giant Promo For George Lopez Comedy Special

published Mar 12, 2007
HBO And Engine Room Team On Giant Promo For George Lopez Comedy Special
George Lopez is often called a giant of comedy and this was deftly translated into a physical realty in the on-air promo for Lopez' live HBO special "George Lopez: Americas Mexican."

The promo is the result of collaboration between the creative minds at HBO Creative Services and the diverse talents of hybrid studio Engine Room.

Emblematic of Engine Room's unique methodology, the project began with a concept by HBO Director / Creative Director Chris Stifel and Writer / Producer Justin Joseph, which was then pre-visualized by Engine Room's 3D visual effects team.

The concept, involving a giant George Lopez traversing the country from Manhattan to Hollywood depicted the comedian interacting with US national landmarks along the way, tapping the spectrum of Engine Room's creative offerings.

This included a green screen shoot with George Lopez shot by Engine Room DP/Senior VFX Supervisor Dan Schmit.

After the shoot the spots were edited by writer/producer Justin Joseph.

Then the piece was given back to Engine Room for seamless integration with the visual effects.

A complex blend of 2D, 3D and volumetric clouds was developed using a combination of Maya and a proprietary volumetric renderer.

The final result is a larger-than-life promotion for a massive caliber comedian.