H&M Loves Kylie: This Season's Beach Wear Line From H&M

published Mar 13, 2007
HM Loves Kylie This Seasons Beach Wear Line From HM
H&M's theme this summer is Australia a relaxed, sporty, beach-life feel mixed with the glam look and lots of shiny metallic.

H&M pays tribute to sparkling pop princess and style icon, Kylie Minogue by designing a limited line of bohemian-chic beachwear with Kylie as a muse.

Kylie is also the face of the upcoming beachwear campaign.

The "H&M loves Kylie" line is part of H&M's main swimwear range and contains fifteen styles which will be in all H&M stores that sell womenswear in mid May.

"When we think Australia and glamour we think Kylie, who is such a stylish person," says H&M's head of design Margareta van den Bosch.

"It has been a great experience to work with H&M on creating this summer range.

To me it is all about summer indulgence, effortless chic and lots of fun!" says Kylie Minogue.

10 percent of all money spent on this beachwear line will be donated to WaterAid.

The international charity WaterAid is dedicated to the provision of safe domestic water, sanitation and hygiene education to the world's poorest people.

"WaterAid has a long and valued relationship with H&M and is delighted to be involved with the 'H&M loves Kylie' line."