First Cut: Industreal

published Mar 21, 2007
First Cut Industreal
Cut, crop and trim in the world of design denotes the decisive movement that gives surfaces a shape (but often to emotions and intuitions too) through a precise and meticulous action in which cutting defines a border, an edge, thus creating the outlines of a shape.

The depth of a decision can be perceived in the first cut (the etymological origin of the verb to decide is cut off from de- 'off' + caedere 'cut'), an action that changes the continuity of a surface, scratches the indifference of a flat material (be it canvass, wood, leather, paper, plastic or metal) and bends the two-dimensional stillness of a flat area into the ardour of three-dimensional space.

Thus the ups and downs that animate the material give shape to an idea, dressing an object and creating around an empty space a shell that defines content.

Cuts, grooves, etchings, embroidery and friezes together with holes, slots and incisions share a project vision that, starting from a surface, either encompasses it to create a shape that appears on the surface like calligraphy, or cuts out edges, hems, layers and flaps, in order to fold and assemble, sew or glue, solder or fix.

In other words, to give shape and encompass in the world of objects that three-dimensional dream that all surfaces have within.