Walter Herbst to Speak at WIPO International Conference

published Apr 10, 2007
Walter Herbst to Speak at WIPO International Conference
Herbst LaZar Bell, the internationally renowned product design consultancy, announced recently that Walter Herbst, Chairman and Co-founder, is serving as one of four faculty members from Europe and the United States at the upcoming World Intellectual Property Organization (WIPO) Strategic Innovation, Technology and Intellectual Property Management Conference.

This prestigious international event is taking place in Geneva, Switzerland from April 16-19, with attendees coming from North and South America, Europe and Asia.

"This esteemed international conference sponsored by the UN is dedicated to helping those companies who want to better succeed in the global marketplace," stated Herbst.

"The winning formula for profiting is innovation, which should continuously be taught.

That is what I propose to deliver during this four-day event."

Mr. Herbst will offer his expertise on two different subjects during the conference: Introduction to Product Development, and Good Design Practices.

The first topic examines the 50% failure rate of new products entering the U.S. market while conveying what accomplished product development leaders understand that allows them to have a greater opportunity for success.

The second area furthers this by examining the methodologies behind successful designers' ability to continuously deliver high value products.