Design Research for Product and Service Innovation

published May 30, 2007
Design Research for Product and Service Innovation
To be successful, innovation must have a reliable process that enables companies to connect to customers and the marketplace.

By incorporating research in a way that actually improves creativity rather than hinders it, companies can successfully produce more effective products and brands.

Design Research for Product and Service Innovation examines what makes corporate innovation initiatives succeed or fail, and explains how design research can be integrated into the product and brand development process.

This seminar will empower managers to effectively leverage the power of design research into their product and brand development process.

This seminar is ideal for corporate brand and product design managers, leaders of innovation initiatives, product developers, marketing communications executives, consultants, and anyone involved in driving customer-led innovation.

It is especially useful for managers and executives who regularly interact with corporate marketing and market research functions.