published Jun 2, 2007
Seymourpowell have designed Obsidian - a premium market wireless computer mouse - for long-term clients Saitek.
Seymourpowell have completed over 30 projects for Saitek over a 15-year period, mainly in the audio and computer peripherals market.
The new project - to design a wireless, optical, premium market computer mouse that was good-looking enough for people to leave lying around their living space - was a major departure into a premium market and a new challenge for the teams at Seymourpowell and Saitek.
The new mouse fits the consumer trend for fully-integrated entertainment systems in the living room where a PC is used as the media centre.
"We tried to avoid all the clichés in the marketplace", commented Seymourpowell director and team leader Nick Talbot.
"Many computer mice are either over-obviously ergonomic and unstylish, or else trying too hard to be sporty and suffering as a result from over-styling.
We wanted to produce a mouse that was simple, instinctive and very comfortable to use, but also sculptural enough for people to be happy to leave in a non-office environment."
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