A52 Pursues Broadcast Perfection for Lexus

published Jun 3, 2007
A52 Pursues Broadcast Perfection for Lexus
Los Angeles visual effects design company A52 today detailed its contributions to the latest broadcast campaign from the creatives at advertising agency Team One, and Gorgeous Enterprises / Anonymous Content director Peter Thwaites, for Lexus.

For the campaign's five :30 spots, Team One's credits include executive creative directors Chris Graves and Jon Pearce, creative director Phillip Squier ("Instinct"), copywriter John Hage ("Instinct") and executive producer Jack Epsteen.

The first spots three feature international recording artists Diana Krall, Elvis Costello and John Legend commenting on music as they savor it from inside a Lexus.

Edited by Rock Paper Scissors' Brad Waskewich, these three "See Music" spots were finished at A52 and feature cosmetic effects and graphic contributions from A52's artists.

Next, a :30 spot entitled "Fast Reimagined" uses artful effects and editing by Rock Paper Scissors' Adam Pertofsky to combine stock and original live-action footage to visually contrast what "fast" has meant in the past with what it will mean when the all-new 2008 Lexus LS 600h L Hybrid Sedan is released later this summer.

A52's project visual effects supervisor Kirk Balden calls the spot's end footage of the running LS 600h L a "triumph of digital technology."