Why Design?

Why Design
(Written by Jan Michl. The following text was published in Scandinavian Newsletter [Groningen, Holland] 6/1991).

Perhaps the best way of learning what the phenomenon of design is about is to analyze what goes on in our heads when we buy new things. Why is it that we want our belongings to do more for us than to function well? Why are we willing, as soon as we can afford it, to pay extra for things with appealing forms?