Buck Designs Contractopia

published Jun 13, 2007
Buck Designs Contractopia
Building contractors often get a bad rap, which makes it important that the good ones get the credit they deserve.

With Service Magic, a free website that enables customers to discuss, rate, and recommend contractors, all of us can find reasonable, reliable workers with legitimate stories to back up their claims.

Sound like Utopia?

No, it's the world of "Contractopia on Earth," an idyllic new spot for ServiceMagic created by ad agency Hanft Raboy and Partners and Buck, the design-driven creative company specializing in animation, visual effects and live action.

Service Magic provides an invaluable searching service.

The website enables customers to view projects, review comments from previous clients, and see starred reviews and ratings.

"Hanft Raboy and Partners approached us with this unique project, and we just knew it would be fun," says Ryan Honey, Creative Director and Principal at Buck.

"Our spot is about finding trustworthy, hardworking, accessible, and friendly contractors in your area.

To convey that goal, we created a Utopian society where everything is perfect and beautiful."

"We took our stylistic reference from a 1950's, 'Leave It To Beaver' feel," says Honey.

"Everything is perfect in these neighborhoods; there are no delays or confusion."