Waste Couture: Why Recycled Clothes Are This Year's Model

published Jun 17, 2007
Waste Couture Why Recycled Clothes Are This Years Model
Faced with a nation that is - or thinks that it is - savvy about the environment and social ethics, British retailers have had to reform.

High street names are now falling over themselves to impress with their "green" and "fair trade" credentials.

And many smaller firms have come up with innovative ways to give customers what they want without trampling all over the planet.

Yet within this climate of heightened corporate social responsibility is a growing sense that consumers are having the wool pulled over their eyes.