Disney Turns to High-end Design

published Jun 29, 2007
Disney Turns to High-end Design
Disney's designer dreams Snow White, Ariel and Jasmine have for years adorned little girls' T-shirts, bed linens and backpacks.

Now, these Walt Disney characters have gone couture, as part of an attempt to expand the company's reach beyond kids.

The princesses have inspired a new designer line of baby blue and pink women's loungewear, costume jewelry and home accessories.

They are also behind a line of designer wedding gowns that aim to evoke the happily-ever-after vibe in chiffon, satin and taffeta, at prices of $1,100 to $3,500.

For several years now, Disney quietly courted the Hollywood glitterati with high-end fare, taking such iconic characters as Mickey Mouse to places they had never ventured.

Some of these designer items, such as a furniture line unveiled in 2006 and the bridal gowns introduced this year, have little visible connection to the entertainment giant. The Disney name is not flaunted or embroidered on the goods.