New Zune Arts Film From 72andSunny, Vitamin and What Made Milwaukee Famous

published Jul 19, 2007
New Zune Arts Film From 72andSunny Vitamin and What Made Milwaukee Famous
Strategic design and advertising agency 72andSunny releases the third of several new artist collaborations to be featured on zune-arts.net.

Like all Zune Arts films, "Float," directed and animated by Vitamin and set to the track "Hopelist" by the band What Made Milwaukee Famous, celebrates sharing and friendships, but also explores the theme of reciprocation and the rewards that come with it.

"Float" debuts on July 19.

"The mood of Float' is so different from the previous Zune Arts films," said Bryan Rowles, Art Director, 72andSunny.

"There's a quiet, endearing beauty to the aesthetic and the story.

There's also an evolution in the sharing theme, in which we see a friendship blossoming through repeated sharing, back and forth.

The film evolves that old adage: it's more enlightening to give than to receive."

To complement the music of the band What Made Milwaukee Famous, Chicago-based collective Vitamin developed the story in collaboration with 72andSunny, in which two young people see each other at quaint outdoor espresso stand under a starry night sky.

As they one-up each other in sharing � biscottis, flowers, Polaroid photos � they are buoyed by the act of giving and literally float higher with every exchange, until they hover over the sleeping city.