Rokkan Takes Intuitive Approach to Design of Virgin America Website

published Jul 19, 2007
Rokkan Takes Intuitive Approach to Design of Virgin America Website
Interactive agency ROKKAN, working with branding agency Anomaly, has infused its intuitive design sensibility to create a next generation booking and reservation site for of new domestic carrier Virgin America which announced the start of US operations today.

"The Virgin brand has always challenged convention and the new airline raises the standard of quality, design, service and value," said John Now, CEO, and ROKKAN.

"The project began in April 2006.

Codenamed 'Zen,' the new site follows the same inspirational spirit in being reductive, different and brilliant by changing our perceptions of what an airline site should be."

Given the opportunity to design an airline website from the ground up, and freed from the constraints of retrofitting legacy reservation systems, six-year-old interactive agency ROKKAN drew its inspiration from the simplicity of the iPod to design a next generation airline website that streamlines the user experience.

"Our design team reviewed all of the major airline sites before beginning to build Virgin America," said Chung Ng, COO and ROKKAN's director of user experience.

"We recognized that the key was to sell the Virgin Air brand experience, and then to sell tickets."