Asylum Gives Us an Inside Look for HBO

published Jul 21, 2007
Asylum Gives Us an Inside Look for HBO
Tim Davies of Asylum's VFX division leads his team on an amazing media journey HBO's new brand initiative The HBO Voyeur Project, directed by RSA's Jake Scott and created by BBDO New York.

Each film clip shows a cut away of stranger's apartments, giving us a peephole view into the residents sordid lives.

This non-traditional effort to create a wide-reaching campaign will use the internet, on-demand, and even giant wall projection to appeal to the voyeur in us all.

Executive Producer Michael Pardee notes, "this was definitely un-chartered territory for us with all the media delivery methods HBO wanted.

I'm particularly proud of the projection piece... it's a big win for our company's foray into the world of non-traditional content."