Sprint Races Ahead at the Speed of Light with Help from Brickyard VFX

published Jul 23, 2007
Sprint Races Ahead at the Speed of Light with Help from Brickyard VFX
Artist owned-and-operated effects boutique Brickyard VFX announced completion of two TV spots, including end tags, as part of a new national campaign for Sprint, "Sprint Ahead," via ad agency Goodby, Silverstein & Partners.

Shot and directed by Jonathan Dayton and Valerie Faris, the commercials, which begin airing on July 2, feature the use of light to denote creativity and speed.

The two :60 and two :30 cut-down "anthem" advertisements, one for business customers and another for consumers, are featured as part of the new national "Sprint Ahead" campaign.

The spots, entitled "Dreams" and "Charts," demonstrate how consumers and businesses are using and benefiting from Sprint's technology today and how they will do so in the future, all at the speed of light.

"Charts," targeting Sprint's business customers, features people in a variety of work situations drawing oversized pie charts, bar graphs and Venn diagrams in the air with light, as if by magic.

Set against a lush, orchestral soundtrack, men and women move in slow motion, drawing the brightly colored charts with elaborate gestures.

A voice-over dedicates the ad to "all the achievers out there," and both spots close with the end tag created by Brickyard for the campaign.