Star Style with H&M Divided for Autumn

published Jul 26, 2007
Star Style with HM Divided for Autumn
H&M's younger line, Divided, is all about creative design with references from the latest international trends as well as from the street and club scenes.

The diverse Divided collection is a way to express your personality with clothes and accessories.

To make the most and the best of your style, your way.

"The Divided concept has a style that attracts both grown-up and teenage customers.

I think the creativity and comfort is the key to success.

Great patterns and prints, cool styles, and, most importantly, the latest trends translated in a playful and unpretentious manner," says H&M's head of design Margareta van den Bosch.

This autumn, the design team at H&M Divided have been inspired by 1950s rockabilly, elegant 70s rock style, and the layered grunge styling or clean Minimal looks from the 90s.

Sports-inspired pieces and vintage couture silhouettes complete the variety, along with an extensive selection of jeans and denim styles.