Producing Happiness by Design

published Aug 2, 2007
Producing Happiness by Design
Since when did "satisfied customers" become the goal?

Satisfied customers are, for the most part, not really satisfied-even though the number of products intended to make people feel good about themselves has exponentially increased.

Clearly, there is a disconnect between what brands promise and what they deliver.

This new DMI seminar with Dave Norton explains how to overcome the gap between creating products that satisfy customers and actually helping people to be happier.