Smoke & Mirrors Fuse Fashion and Power for Dell

published Aug 3, 2007
Smoke Mirrors Fuse Fashion and Power for Dell
Smoke & Mirrors and Mother take us on the inside for this Dell spot reminiscent of a bizarre 80's music video.

Eccentrically costumed women with half black, half white dresses and hair, rhythmically assemble an engine.

As their creation comes to fruition, the machine is lifted then installed, into a giant Dell laptop - showing us the power inside the new XPS m1330.

Smoke & Mirrors provided seamless beauty and VFX work on the models, the engine and various components.

Extensive set clean-up throughout the four films finished with the engine disappearing into the highly potent Dell XPS.