Zoic Studios Teams with Crispin Porter + Bogusky on World Domination

published Aug 3, 2007
Zoic Studios Teams with Crispin Porter Bogusky on World Domination
Coinciding with the Simpsons Movie launch, Burger King shows its animated side with a new spot via agency Crispin Porter + Bogusky in which an alien invasion transforms everyday citizens into Simpsons characters with the blast of a laser.

From Homer to Krusty, these magical transformations were created in a team effort with the agency, live action director Paul Hunter, the Simpsons animation team from Film Roman and the visual effects talents at Zoic Studios.

"The challenge here was to match the live action with the final animated character so that it appeared to be a seamless morph and made the fun chaos real with a zap," says Zoic Lead Artist Jason Fotter.

"This was accomplished by stretching and manipulating the live action imagery frame by frame so that it mutated from one realm to another.

It required experimentation and was a fun puzzle to solve.

It doesn't hurt that we are all massive Simpsons fans."

As the spot progresses and chaos reigns, Homer grumps "Aliens have all the fun." The world has gone Simpsons and BK is in on it.