Formavision Develops Permanent Installations for the New World of Coca-Cola

published Aug 4, 2007
Formavision Develops Permanent Installations for the New World of Coca-Cola
For the conception of the New World of Coca-Cola, which opened in the Center of Atlanta in June 2007, Formavision was commissioned by the Coca-Cola Company to design and curate the exhibition content in two strategic areas of the facility: the central hub and the sampling lab.

For the hub, Formavision created a large-scale mural in collaboration with New York design studio Plus et Plus, representing a lively and abstract projection of the earth.

Formavision and Plus et Plus took inspiration from the cartographic legacies of Galileo and Copernicus to re-imagine a map, introducing op-art elements and positive words in various international alphabets.

The mural symbolizes the optimistic outlook of the Coca- Cola Company on the world.

The collaboration between Coca-Cola and Formavision went further as Formavision was retained to design the sampling lab, "Taste It!," where people of all ages are invited to sample some of the 400 brands of soft drinks that the Coca-Cola Company produces and distributes around the world.

For this room, Formavision collaborated with French illustrators Antoine & Manuel, who created a story based on the cycle of fresh water with a series of murals and videos, developed in collaboration with New York-based digital media studio Tronic.