published Aug 7, 2007
Who should own or take accountability for a design brief? Do I need to develop a design brief for every design project?
These are some of the frequently asked questions about design briefs (or creative briefs).
A design brief is the most essential ingredient for any major design project.
Discover what the critical components of a great design brief are and how to use them to ensure the success of any design project through Creating the Perfect Design Brief.
You'll learn how a well-crafted design brief can enhance creativity, shorten the time necessary to complete a design project, and practically guarantee quick approval of a design solution.
Instructor Peter L. Phillips will share his extensive knowledge of the subject in a highly interactive and entertaining manner.
Attendees will receive a copy of Peter's book, Creating the Perfect Design Brief, the first (and to date only) complete book dealing with design briefs.
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