Sustainable Brands 2007

published Sep 7, 2007
Sustainable Brands 2007
Whether you sell to consumers or business to business, having a superior story to tell about the social and environmental impact of your brand can help you drive sales and build brand equity.

But before you launch a new "sustainable" brand campaign, you'd better understand the potential pitfalls.

This September, come learn from the leaders about the issues, opportunities and evolving best practices in environmental and social brand building.

Here are just a few of the sustainable brand building innovators you'll hear from.