Exopolis Kicks Off New Sprint Ad for NFL Mobile Service

published Sep 8, 2007
Exopolis Kicks Off New Sprint Ad for NFL Mobile Service
Multidisciplinary creative studio Exopolis has been tapped by San Francisco ad agency Goodby, Silverstein & Partners to produce a :30 (and :15 cut-down) in-stadium ad promoting Sprint's NFL Mobile service.

Intended for display across Jumbotron monitors and LED banners, the effort is part of the new "Sprint Ahead" ad campaign, which features the use of light to convey creativity and speed.

Exopolis directed the live-action greenscreen shoot and handled all animation and editorial for the spot, which launches during the first Indianapolis Colts home game against the New Orleans Saints on Sept. 6, and will air in select stadiums throughout the 2007-2008 NFL season.

NFL Mobile lets sports fans access highlights, updates and scores directly from their cellular phones.

To take advantage of the Jumbotron's high quality image resolution, Exopolis developed a dramatic spot that captures the strength and dynamic movement of football, and connects it with the power of the NFL Mobile service.