ZONA Design Helps Magnolia Blossom with Trio of Print Ads

published Sep 9, 2007
ZONA Design Helps Magnolia Blossom with Trio of Print Ads
Having collaborated on numerous award-winning campaigns, Magnolia Flowers and Events (New York, NY) returned to the branding experts at ZONA Design, led by Creative Director / Designer Zoa Martinez, to create a three part print campaign that includes ads for the 2007 US Open Magazine and Directory (US Open), and two additional ads to promote the company's newest store in Westport, CT (Westport and Autumn).

ZONA is an innovative design agency best known for its creation of distinctive marks and image making.

For this campaign, Zoa Martinez, and her team, integrated color branding, typography and composition and affixed their creative stamp.

These print ads are elegant, iconic, and have a great fashion sensibility.

Magnolia is "proud to be the florist of the US Open for the fourth consecutive year."

"Color branding was important and we incorporated Magnolia's magenta.

We relied on our client's artistry to create a floral arrangement that had the color and texture - something that would say 'tennis.'

We created a sophisticated image and had you see the ball coming over the net from the perspective of an opponent who has to return the serve.

The ad is minimal, iconic and very effective," explained Zoa Martinez.