Pentagram Berlin Designed New Tableware Brand for Villeroy & Boch

published Sep 9, 2007
Pentagram Berlin Designed New Tableware Brand for Villeroy Boch
Pentagram Partner Justus Oehler and his design team in Berlin have created the name and identity for a new tableware brand by Villeroy & Boch called vivo.

The German high-quality ceramics manufacturer and supplier of lifestyle products for the home is one of the oldest industrial enterprises of international stature and a market leader in Europe.

The new product was launched at the international consumer goods trade fair Ambiente this February in Frankfurt.

Villeroy & Boch decided last year to introduce a new product brand in the company's division of tableware that is particularly geared towards young consumers.

This new brand vivo stands for a modern and appealing design, multi-functionality and high quality at lower prices than the traditional company's tableware series, which meets the demands of the younger target audience.

Justus Oehler has thus created a design with a lo-fi yet striking simplicity.

It looks spontaneous, joyous and straightforward according to the characteristics of the new brand.

The identity focuses on the hand-written vivo logo, consistently carried out in black and white and always combined with the company's name Villeroy & Boch.