Stardust's Artistry Shines in Details Animated HD Broadcast Spot for Pontiac

published Sep 15, 2007
Stardusts Artistry Shines in Details Animated HD Broadcast Spot for Pontiac
Brad Tucker, creative director for bicoastal creative production company Stardust Studios, has just directed a new set of stylish animated HD spots for Pontiac via Leo Burnett Detroit.

The campaign's broadcast elements consist of a :60 spot entitled "Details," a :30 spot entitled "GXP G6," and another :30 version entitled "Halo" which features a tie-in with the much anticipated release of "Halo 3," the final game in Microsoft's Xbox 360 "Halo" Trilogy, which is due out worldwide later this month.

The "Details" :60 debuted this month on ABC and ESPN during college football broadcasts, and each spot will air widely over the weeks ahead.

In the campaign's stylized black and white footage, all of which is 3D animation created at Stardust and finished in HD resolution, Pontiac's 2008 G6 GXP Coupe, Solstice GXP Roadster and Torrent GXP Crossover are featured racing through high-contrast urban cityscapes - and revealing key design details through creative transitions.

Each spot is tagged with voiceover from Matt Dillon.

"The idea for this spot was born from one simple, key visual and one simple thought: It's all in the details," says Leo Burnett Detroit creative director Jeff Cruz.