Spark Delivers Creative Package for Astral Media's Mpix OnDemand

published Sep 16, 2007
Spark Delivers Creative Package for Astral Medias Mpix OnDemand
Award winning LA-based creative group spark has been tapped by leading Canadian media company, Astral Media to develop a user-friendly promo package for Mpix OnDemand.

As part of the new package, spark created a 50-second spot designed to educate the Mpix audience about the channel's on-demand capabilities and to showcase its film library of dramatic, suspenseful and action packed movies.

This latest project is part of the companies' longstanding, ongoing relationship, which has involved both launching and re-launching channels in addition to creating elements for special promotion.

spark delivered the image spot along with a complete toolkit to Astral Media, allowing the company to update the promo monthly.

The 50-second spot, which began airing in July showcases upcoming movies set to air on the channel.

"spark's challenge was to communicate the on-demand features in a way that was very clear and did not make the spot terminology and technology heavy," said Heather Senst, Executive Creative Director of Astral Television Networks and Family Channel.

"spark created a spot that was fun and user-friendly and also tied back to the look and feel of the Mpix channel."

spark previously collaborated with Astral Media on the re-launch of Mpix and the launch of Mescape when the company created complimentary identities for the two premium channels.