The Journal of the Medinge Group

published Sep 17, 2007

The Medinge Group, a Stockholm based think-tank on international branding, launched its new yearly online publication, The Journal of the Medinge Group.

Exclusively digital, the collection of essays and thought provides a window into the think-tank's evolving vision of humanistic branding.

Medinge is closely watched in the business community for its vanguard thought.

In 2003 the group inaugurated the yearly Brands with a Conscience award, which is frequently cited in international media.

Medinge's gurus are sought after for their cross-category expertise.

The first issue of the online Journal contains articles by 10 members of the group, on interdisciplinary subjects ranging from internet branding, strategy, PowerPoint, design, place branding to innovation.

There is also an article authored by the late Colin Morley, a Medinge member who died in the 2005 London Underground bombings, and whose 2004 "On Conscience" is considered a seminal essay on the topic.

"The Journal of the Medinge Group will serve as a valuable resource to the public, where in-depth access to the most up-to-date thinking from our group can be found.

It also allows our members to post articles in a free forum for interaction and discussion, which we hope will stimulate constructive dialogue in the branding community," says Stanley Moss, CEO of the Medinge Group.