Merger with Seymourpowell Takes Loewy Back to its Roots in Product and Brand Innovation

published Sep 18, 2007
Merger with Seymourpowell Takes Loewy Back to its Roots in Product and Brand Innovation
Loewy, the fast-moving marketing group, has signed product design and innovation "royalty" Seymourpowell to its family of creative specialists, in a move that adds further momentum to Loewy's strategy to build a collaborative super-group with the most impressive design credentials.

The deal will be of significant value to Seymourpowell, a team which includes founders Richard Seymour and Dick Powell, design directors Nick Talbot, David Fisher and Adrian Caroen, as well as financial director Russell Lloyd, who masterminded the merger on behalf of Seymourpowell.

The deal is also a significant boost to Loewy's ambitions, with Seymourpowell joining Williams Murray Hamm, The Team, Epoch Design, Bite and Wilson Harvey - all leading design players, who have pioneered design's lead creative agency role for clients.

The deal provides a wealth of synergies between the two companies and renews Loewy's connection with its founder Raymond Loewy, "the man who shaped America" and one of the founding fathers of industrial design, with his iconic streamlined product designs of the 50s.

Seymourpowell is the company behind break-through design concepts such as the cordless kettle, the world's first truly pocketable mobile phone, Aqualisa's digital showers and ENV, the world's first hydrogen fuel cell motorcycle.