Stardust and Fallon Take the New York Stock Exchange to Wonderland

published Sep 26, 2007
Stardust and Fallon Take the New York Stock Exchange to Wonderland
Bicoastal creative production company Stardust Studios recently produced a set of wondrous new brand ads for the New York Stock Exchange via Minneapolis based advertising agency Fallon.

The campaign's three animated spots, consisting of a :60 entitled "Portal Universe" and two :30s entitled "Brand Products" and "Brand Listings," debuted on Sept. 17 during ESPN's broadcast of Monday Night Football (MNF), and will continue to air during MNF and other high-profile broadcasts into November.

"We've done a lot of work with Fallon before, including last year's New York Stock Exchange listing spots," said Stardust's founder and creative director Jake Banks.

"This year, to take the campaign in a new direction, Mike Gibbs and his team wanted to create an epic, three-dimensional, metaphorical world for all these different offerings from the New York Stock Exchange, like futures, bonds, equities and options.

They wanted this really interesting take on the content... not straight 3D, not ultra- realistic... a little bit of stylization and lots of visual surprises."

"Because Stardust had already done extensive work for NYSE listings commercials, their familiarity with the brand's vision really gave us a jump start on this project," said Gibbs, Fallon's group creative director.

"Credit goes to the client as well for understanding the need to stand out visually, especially in the insanely cluttered financial category."