Shilo Does Some Serious Kidding Around in Cartoon Network Redesign

published Sep 30, 2007
Shilo Does Some Serious Kidding Around in Cartoon Network Redesign
Shilo's spellbinding new work attempts to address the age-old concern of children that "fall is just something that grown-ups invented."

Taking that mantra to heart, the authors of We Make It Good recently completed a redesign for the Cartoon Network.

With the Shilo directorial team shooting the live action and handling the design and animation, they took the color palette and overall essence from a child's conception of autumn and paired it with music from The Hives.

"Cartoon Network was interested in a new direction for their fall line-up," says Andre Stringer, Creative Director at Shilo.

"They had seen some of our recent work, and wanted us to integrate live action and design in a unique way.

They asked us to make reference to fall, and to animate to a Hives track.

From there, they essentially gave us free reign."

Shilo's collective child-like enthusiasm for the project stems mainly from the multitude of talented children in the spot.

Opening with a cartoon-like view of what could be New York's Central Park, two real-life kids sprint towards a pair of boxes bearing the letters of the Cartoon Network logo.

A high-feedback guitar riff and pounding bass drum accompany them as they open the boxes and release a cornucopia of design delights.