Nike Names Sandy Bodecker Vice President of Design

published Oct 1, 2007
Nike Names Sandy Bodecker Vice President of Design
Nike announced that company executive Sandy Bodecker has been named to the newly created position of Vice President of Nike Global Design.

In his new role, Bodecker will oversee all aspects of design for the Nike brand, from concept creation to retail presentation.

He will report to Nike brand President Charlie Denson.

"Sandy is uniquely qualified to lead the design of Nike products and the premium presentation of the Nike brand to consumers," Denson said.

"Sandy knows how to deliver an innovative, compelling Nike point of view that creates deep consumer connections and drives growth.

In this new role, Sandy will help ensure we're bringing a consistent and relevant Nike experience to the marketplace across our core consumer categories and retail executions."

Nike CEO Mark Parker said the creation of a global design role underscores the company's commitment to delivering a steady stream of product and brand innovations, such as Nikeplus and NikeiD that redefine retail, extend Nike's leadership and give consumers richer, premium experiences.

Nike is driving global growth through a sharper consumer focus across six core categories.

"Design innovation in our products and brand experiences is core to Nike and essential in realizing our full growth potential," Parker said.

"Sandy is absolutely the right person to lead Nike Design."