Pininfarina Designs the CEAN Training Center

published Oct 3, 2007
Pininfarina Designs the CEAN Training Center
Today marks the inauguration at Trofarello (Turin) of "Insegna", the new CEAN training center, with interior design by Pininfarina Extra, the Pininfarina Group company specialized in product and interior design.

"Insegna", an extremely modern, fully-equipped training environment, has been set up in the building that, for many years, has housed the Academy Market offices and experimental laboratory of CEAN, a services company specialized in the design and construction of supermarkets and shops: the Center aims to inform, prepare, motivate and involve sales-point staff through the organization of training courses.

Italian franchisee business partners of the Carrefour Italia Group will also be trained at the Trofarello center.

The architecture of the Center, where the dominant color is white, is characterized by soft, sinuous walls.

Curved structures also for the reception area and the counter of the bar area.

Extensive glazing guarantees a brightly-lit environment, further reinforced by light wood floors and aluminum trimmings.

The heart of the structure is the conference hall, equipped with an innovative lighting system and fitted with Xten seats for the table of the speakers designed by Pininfarina for Ares Line.

The demo areas are equipped with refrigerated counters designed by Pininfarina for Pastorfrigor.

With the "Insegna" project, Pininfarina explores the sector of architecture design.