The Effie Awards

published Oct 8, 2007
ends Nov 7, 2007

The Effie Awards, celebrating their 40th year of honoring ideas that work, have officially opened their call for entry period.

Last year, the Effie competition broadened its entry requirements to any form of marketing communications (as long as results are proven) and seeks to continue to attract innovative and creative campaigns.

In order to better present all forms of media to the judging panels, a 4 minute creative reel is now required for all entries.

"The best Effie entry briefs go beyond a typical case study to tell a compelling story," said Taylor Gray, Chairman of the Effie Awards Board of Directors and Worldwide Associate Publisher and Marketing Director at TIME.

"Our new creative reel requirement will ideally illustrate each entry's full story, showcasing print, events, microsites, TV- essentially whatever medium attributed to the campaign's success."

Last year's Effie judging pool reflected the changes in the Effie entry requirements, with First, Final and Grand Effie rounds comprised of senior level marketing executives from the client and agency-side representing all disciplines of marketing, including Advertising, Design, Digital, Guerrilla, Media, PR and Word of Mouth.

According to Mary Lee Keane, Executive Director of the Effie Awards, "our well-rounded judging panels have the expertise and perspective it takes to recognize the best ideas that work in today's marketplace."