Customer Experience Design and Innovation Seminar

published Oct 10, 2007
Customer Experience Design and Innovation Seminar
Innovate or die. In today's competitive environment, companies face the perennial challenges of making their offerings more efficient, more desirable and more profitable.

To stay out of the commodity trap, brands have to build customer loyalty through unique and memorable user experience - be it in the service or manufacturing sector, in commercial or non-commercial entities.

The Hong Kong Design Centre (HKDC) has invited Live | Work, the world's first and most established service design and innovation consultancy headquartered in London, to share with Hong Kong companies the latest trends and tools in helping companies to deliver services that are useful, usable, desirable, efficient and effective.

The seminar will be of interest to all companies with a service component in their operations.

It will be particularly beneficial to middle and senior executives with functions in corporate planning and strategy, "product" design and development, customer service, brand management and marketing.