The Y'rus Beach Cocktails

published Oct 29, 2007
The Yrus Beach Cocktails
The Dutch bikini label Y'rus Beach Cocktails leaves the commercial arena and continues as an independent design project.

As a first result the collection overview on the Y'rus site is updated with a number of new and special designs that have not yet reached production phase, mainly bikini slips.

Some of these are presented in the "Regular section" of the Y'rus site while also some designs are added to the "Concepts section", accessible for registered user only.

Most of the new bikini styles are unique one-off hand made samples that were developed, based on playful and exciting ideas about "the beauty of hiding".

From the existing collection a number of bikini designs will remain available for retail sale via the Y'rus web site and a number of selected shops.

The Y'rus Beach Cocktails bikini label started out in 1996 when the Dutch designer Rus presented his first collection at the IGEDO Fair in Dusseldorf, Germany.

Ever since new designs remained daring and innovating, pushing the concept of a bikini a bit more to the creative edge.

While keeping the feminine elements the styling focused on strong, sometimes even architectural elements.

The origins go back to what Rus himself once described "constructional bodypaintings".

The designs exemplify typical examples of a playful male fascination with the female body, exploring the border between admiration and longing, while looking for an answer to the question: Does beauty end when excitement starts?"