IDSA / ICSID Connecting Congress 2007: Day 4

published Nov 7, 2007
IDSA ICSID Connecting Congress 2007 Day 4
The last day of the conference was themed "Beauty + Bounty".

Exploring relationships between aesthetics and business, the morning sessions started with the presentation from Stefano Marzano, the CEO and Chief Creative Design, the international in-house design group at Philips responsible for all design work within the company.

Titled "Finding your Sculpture", his speech started with some images from Renaissance master Michelangelo, referred by Marzano as "beauty in its broadest sense".

Talking about his journey that has started in Philips in 1991, he presented some glimpses of how his company strived to bridge the gap between "beauty and the bounty".

For him, design with its unique interdisciplinary stand can provide authentic perspectives in "simulating affinity between two cultures".

The second presenter was world famous Turco - Swiss designer, Yves Behar.

Behar works with numerous high-profile companies such as Herman Miller, MINI, Sony, Targer and many others.

He is also engaged in social responsibility projects such as "One Laptop for Child".

Titled "Why and How", his speech addressed how Fuseproject established unique relationships with its clients and "the people".