published Nov 13, 2007
Supect VFX Supervisor / Lead Flame Artist Tim Crean uses a subtle, yet deft hand to create intricately detailed VFX in this titillating spot for the new Christina Aguilera Fragrance.
We join the robe-clad superstar in a penthouse constructed on a set as she scans over her wardrobe unable to decide what to wear.
Spying a bottle of her perfume, the starlet disrobes.
As she sprays the fragrance, the mist gently lands across her back creating a tattoo that spreads over the contours of her body.
The delicate lace tattoo emulates the design on the fragrance bottle and is much more exciting to wear than any item of clothing in her closet.
"When the boards first came across our desks we were immediately looking forward to working with North Six" says Tim Crean.
"We've worked with them on several projects and have always maintained a great working rapport.
The spot's main focus was the tattoo that we would 'grow' on Christina's back to look like the bottle of her new perfume, which would then be sprayed onto her body.
This required extensive animation tests - the large tattoo had to grow quickly, but not feel aggressive or malevolent.
Next came the spray mist, which was a little tricky in that we were animating across a moving surface.
We constructed several CG tests first with Particle Systems, then the directors shot practical elements for the mist to be incorporated with the live-action.
design news
mobile.dexigner.com/news
© 2008 Dexigner Design Portal
www.dexigner.com