BMW Group DesignworksUSA Designs Iconic Espresso Machine for Starbucks Coffee Company

published Nov 17, 2007
BMW Group DesignworksUSA Designs Iconic Espresso Machine for Starbucks Coffee Company
The coffee experience. The brown bean is a global, multi-faceted cultural asset - trendy, versatile, delicious.

In the modern city, the coffee shop has established itself as meeting place for the discerning coffee connoisseur.

Now the world's leading retailer, roaster and promoter of coffee specialties is offering its customers the opportunity to experience unsurpassed coffee enjoyment at home.

In collaboration with BMW Group DesignworksUSA and Saeco, the leading coffee machine manufacturer, Starbucks has developed a unique espresso machine for domestic use.

Those who wish to brew their coffee in the style of the espresso master, known in Italian bars and caf�s as the Barista, can in the future fulfill this wish in a classy fashion using the newly developed semi automatic espresso machine Sirena.

This model combines the product characteristics of the original classic version, which is described as a portafilter, with state-of-the-art technical components.

The espresso machine Sirena will be launched at select Starbucks Coffee company-operated stores in North America and on line in November 2007.