Viktor & Rolf to Design Bags for Samsonite

published Nov 29, 2007
Viktor Rolf to Design Bags for Samsonite
Expect Samsonite bags in the shape of violins, cow bells or Russian dolls, to name just a few of the surreal creations of Viktor & Rolf.

The Dutch design duo of Rolf Snoeren and Viktor Horsting has been tapped by the iconic travel brand to create a Black Label collection for 2009 - following the example of Alexander McQueen, whose skeletal sculptures created the coolest of wheely bags for the company.

"It's the same logic - to be provocative and unexpected to create excitement around the brand," said Marcello Bottoli, Samsonite's president and CEO.

"We are working on the idea of 'happy travel' - trying to do something more na�ve and personal," said Snoeren on Monday.

"A lot of luggage is very technical and impersonal - it's a challenge."