H&M Launches Fashion Against AIDS

published Dec 24, 2007
HM Launches Fashion Against AIDS
H&M and Designers Against AIDS (DAA) are joining forces in the battle against AIDS and are launching a collection for guys and girls together with Rihanna, Timbaland and other well-known designers, musicians and artists.

The aim is to spread awareness about HIV/AIDS, which affects many young people all over the world.

The collection "Fashion Against AIDS" will be available in H&M's Divided departments from February 2008.

The artists taking part in "Fashion Against AIDS" are Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland and Ziggy Marley.

"Supporting the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS.

I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause, "says Rihanna.

The idea behind the collection is to draw attention to HIV/AIDS and increase young people's awareness of it.

Twelve million young people in the 15-24 age group are now infected with the virus.

The initiative for this collaborative venture was taken by Designers Against AIDS (DAA), a non-profit organisation that seeks to mould public opinion through collaboration with fashion designers, musicians and other artists.