Troika Design Group Helps Unveil truTV

published Jan 6, 2008
Troika Design Group Helps Unveil truTV
Troika Design Group, a strategic network branding and design agency, has helped spearhead the renaming of Court TV as truTV.

The rebranding effort - which includes the tagline "Not Reality. Actuality." - coincides with an expanded programming lineup.

Working closely with truTV and Turner Entertainment Network executives, Troika designed truTV's brand identity, including the network's logo, on-air package, daytime package, print collateral, custom image library and audio package.

"Troika created a distinctive look that will help truTV establish itself as a solid brand," said Marc Juris, executive vice president and general manager of truTV.

"This project is a critical step as we remake Court TV into an even stronger network under the truTV name."

Court TV wanted to update its brand to reflect the network's emphasis on real-life shows.

The network was already home to popular unscripted series like Speeders, Forensic Files and Most Shocking.

Many casual viewers, however, still associated the network largely with trial coverage.

While Court TV's programming evolved, the network believed a new brand was needed to further communicate the changes.