The Future of Fashion: Lifestyle & Technology

published Jan 8, 2008
The Future of Fashion Lifestyle Technology
There is some uncertainty as to what constitutes fashion.

By definition fashion morphs every day. People change clothes, and clothes change people.

Fashion reflects who we are, who we want to be.

Influencing individuals and the world as a whole - a fashion statement can be just that, a form of language that acknowledges something larger within a culture.

Everything goes in to the mix: culture, music, lifestyle, politics, beliefs, and even the weather.

For example, which way the wind is blowing in Amsterdam, might determine the length of a women's hair, the style her skirt, or the height of her heels.

Today, companies producing lifestyle products have the highest potential for successful strategies, particularly in the more affluent and value-driven geographic locations.

The lines between these two continues to be blurred.

Global trends now emerge faster than ever before because of internet and text messaging.

Shortcuts in transmission of ideas and concepts between individuals are bringing the next big thing to you in the space of seconds.

For example, the latest iPod, an advanced cell phone set and a laptop are today as powerful symbols of fashion as clothing, footwear, accessories and cosmetics.

Successful brands must start to balance the "be fashionable" aspiration with today's converging technology if they want to stay competitive in the industry and most important, relevant in the mind of consumers.